THE ROUND
Technology around you.
The Round, a brand founded by Mirko Compagno and Marco Pesci, is made up of a group of researchers who are experts in information technology and digital technologies. Thanks to its founders, The Round has started, among the first in Italy, to create products – and then services – in Augmented Reality and Virtual Reality since 2009, following the continuous evolution of techniques, methodologies and tools.
Progressively the conformation of the The Round team has expanded including computer experts in different areas: extended reality, Web Development, Augmented Communication, Project Management, Data Analysis and Data Management, Machine Learning, Artificial Intelligence, Training.
The Round has been collaborating for years with important companies engaged in Advanced Research and in the Development of Engineering and Computer Products and Services for the various business areas: Cultural Heritage, Health, Transportation, Industry, Defense, Telecommunications, Aerospace, Education, Agriculture.
Since 2017 The Round has been co-operating with Intech microwaves as their “eXtended Reality” division. Our team has reached extensive expertise in developing integrated online and offline communication strategies, planning and creating events, and training courses for institutions, firms, and professionals. The projects are developed with the specific objective of ensuring companies a significant return on investments and a real enhancement of their image, while also strengthening their activities through advanced communication and technological solutions.
Our Process
Define
Design
Refine
Build
services
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Branding
Digital
Social
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
services
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
Branding
Digital
Social
Ready to Start a Project?
ContactINDUSTRY 4.0
Simple, Fast, Wow.
Business Model & Process
Technology is not enough to transform your organization into a Business 4.0: it is necessary to review the Business Model of the Company, to analyze and direct the Business Processes to become effective in the new ways of working, modify the Communication Processes in order to increase effectiveness along with the attention, loyalty, trust and confidence of Customers, implement orientation and training programs for Personnel. These are the real key factors for the success of innovation.
We analyze, together with you, how to carry out the transition to Industry 4.0 with sustainable costs, safeguarding the previous investments, returning the new investments, increasing the revenues in the shortest possible time. We do this by providing the most suitable technological solutions to achieve these objectives, together with the strategic and operational ones in order to harmonize your business model, organization and processes with the changes taking place.
WE’VE WORKED FOR
COLLABORATIONS
COLLABORATIONS
News on Augmented, Mixed and Virtual Reality
MeasureKit iOS 11 ARKit App Takes Augmented Reality Measurements To The Next Level
Apple managed to instantly raise the excitement levels of the developers in attendance at this year’s Worldwide Developers Conference (WWDC) with the introduction of the wonderful ARKit framework. What we didn’t plan for on the back of that was the slew of prototypes...
Examples of Gamification in Healthcare – The Medical Futurist
Sequin dresses, champagne and smiling faces counting down to the new year. Some kisses here and some resolutions there. This time, Samantha thought everything will be different. She made a resolution every year to change her lifestyle into something fitter but she...
Occhiali per Realtà Aumentata, nel brevetto Apple l’iPhone diventa un controller
Apple sta lavorando a un paio di occhiali per realtà aumentata e l’iPhone potrebbe fungere da controller. È quanto si apprende da un nuovo brevetto che descrive un sistema capace di combinare i due dispositivi per garantire una migliore fusione tra Realtà Aumentata e...
HTC annuncia il Vive Standalone
Dopo Worldsense di Google, anche HTC entra nella corsa ai visori standalone per la Realtà Virtuale. La compagnia di Taiwan ha annunciato un HTC Vive Standalone, che sarà in grado di funzionare senza la necessità di un collegamento al PC grazie al tracciamento...
FOTOGRAFIA AUMENTATA: creatività, tecnica e prospettive future | Notiziario Regione Lazio
"Fotografia Aumentata”© è il primo incontro organizzato da Al3photo in collaborazione con “The Round” e con due professionisti dell’immagine: Gianluca Laurentini e Gaspare Silverii. L’evento è dedicato ai Soci di Al3Photo e ai soci dei circoli Lazio della FIAF. Si...
In the future your ambulance could be driverless
The revolution in driverless vehicles will make many jobs obsolete. In the US alone, it is estimated that driverless vehicles will wipe out 4.1m jobs. Truck drivers, delivery drivers, taxi drivers and Uber drivers will be out of work, and sooner than you might think....
Everywhere But Nowhere, Virtual and Augmented Reality Art: Immersive Pop Up Experience
Just a few weeks ago, the immersive pop up Everywhere but Nowhere, Virtual and Augmented Reality Art took viewers quite literally into a new dimension. A project of District Gallery sponsored by the Los Angeles Downtown Arts District Space, virtual and augmented...
Apple to offer Augmented Reality
Until the Apple product named ARKit hits the market, Hola, an app developed by a VR/AR company called 8i, will hog the limelight. Holograms are three-dimensional objects, either people or animals which can be downloaded and placed to the real world. Since the news of...
Polimi, Industria 4.0 in Italia vale 1,7 miliardi (+25%). «Raddoppio in due anni, Piano Calenda decisivo»
Il mercato dei progetti Industria 4.0 (soluzioni IT, componenti tecnologiche abilitanti su asset produttivi tradizionali e servizi collegati) in Italia nel 2016 ha raggiunto un valore di circa 1,7 miliardi di euro, di cui l’84% realizzato verso imprese italiane e il...