THE ROUND
Technology around you.
The Round, a brand founded by Mirko Compagno and Marco Pesci, is made up of a group of researchers who are experts in information technology and digital technologies. Thanks to its founders, The Round has started, among the first in Italy, to create products – and then services – in Augmented Reality and Virtual Reality since 2009, following the continuous evolution of techniques, methodologies and tools.
Progressively the conformation of the The Round team has expanded including computer experts in different areas: extended reality, Web Development, Augmented Communication, Project Management, Data Analysis and Data Management, Machine Learning, Artificial Intelligence, Training.
The Round has been collaborating for years with important companies engaged in Advanced Research and in the Development of Engineering and Computer Products and Services for the various business areas: Cultural Heritage, Health, Transportation, Industry, Defense, Telecommunications, Aerospace, Education, Agriculture.
Since 2017 The Round has been co-operating with Intech microwaves as their “eXtended Reality” division. Our team has reached extensive expertise in developing integrated online and offline communication strategies, planning and creating events, and training courses for institutions, firms, and professionals. The projects are developed with the specific objective of ensuring companies a significant return on investments and a real enhancement of their image, while also strengthening their activities through advanced communication and technological solutions.
Our Process
Define
Design
Refine
Build
services
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Branding
Digital
Social
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
services
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
Branding
Digital
Social
Ready to Start a Project?
ContactINDUSTRY 4.0
Simple, Fast, Wow.
Business Model & Process
Technology is not enough to transform your organization into a Business 4.0: it is necessary to review the Business Model of the Company, to analyze and direct the Business Processes to become effective in the new ways of working, modify the Communication Processes in order to increase effectiveness along with the attention, loyalty, trust and confidence of Customers, implement orientation and training programs for Personnel. These are the real key factors for the success of innovation.
We analyze, together with you, how to carry out the transition to Industry 4.0 with sustainable costs, safeguarding the previous investments, returning the new investments, increasing the revenues in the shortest possible time. We do this by providing the most suitable technological solutions to achieve these objectives, together with the strategic and operational ones in order to harmonize your business model, organization and processes with the changes taking place.
WE’VE WORKED FOR
COLLABORATIONS
COLLABORATIONS
News on Augmented, Mixed and Virtual Reality
I cyborg sono già tra noi: scopriamo chi sono
Prima di iniziare, c’è un elemento da chiarire subito, perché rappresenta un errore che risiede nelle nostre teste: come immaginiamo un cyborg? Di base, si immaginano i cyborg come robot umanoidi dotati di un’intelligenza artificiale super avanzata. I cyborg che...
Blockchain e realtà mista, la coppia del futuro
L'utilizzo della blockchain nell'ambito della realtà mista ne potrebbe uteriormente favorire l'adozione. Spesso e volentieri, le migliori innovazioni nel settore tecnologico nascono dalla "contaminazione" tra due branche che, almeno apparentemente, hanno poco a che...
Google-backed Magic Leap continues content partnerships w/ Sigur Rós ‘mixed reality’ app
For the past several years, Magic Leap’s augmented reality device has been fervently anticipated due to the various claims made about the company’s technology. However, as 2017 ends, the startup has yet to unveil a product, though a new report today details one app...
Artificial Intelligence and NASA Data Used to Discover Eighth Planet Circling Distant Star
Our solar system now is tied for most number of planets around a single star, with the recent discovery of an eighth planet circling Kepler-90, a Sun-like star 2,545 light years from Earth. The planet was discovered in data from NASA’s Kepler space telescope. The...
Digital Energy Report: il futuro dell’energia è digitalene
“Il futuro dell’energia è digitale e l’energia è il prossimo settore in cui la disruption digitale colpirà. L’energia digitale è il fattore abilitante l’ecosistema dei prodotti e servizi smart che caratterizzano le reti, i sistemi energetici e produttivi”. Con queste...
Google pulls the plug on Project Tango, pushes ARCore for augmented reality
This is certainly no surprise, but just the same, we can confirm that Google is officially ending its support for Project Tango and other Tango-related products. Instead, the mothership is going to move forward in the realm of augmented reality (AR) with its new...
Didattica del futuro, lezioni con la realtà aumentata
È stato presentato l’11 settembre da Apple alla WWDC17 (Worldwide Developers Conference) l’ingresso ufficiale del mondo IOS nella realtà aumentata. Grazie alla piattaforma chiamata Arkit, gli sviluppatori potranno creare esperienze con l’AR con la sovrapposizione di...
Realtà Aumentata nei Beni Culturali
Sentiamo spesso parlare di “Realtà Virtuale” e ”Realtà Aumentata”, siamo abituati a vederne le immense potenzialità applicate nei musei di tutto mondo dove il Bene Culturale viene ricostruito come era ai tempi in cui veniva utilizzato e può essere visitato...
The Future Is About Empathy, Not Coding
At the dawn of the Fourth Industrial Revolution, automation and digitization of our worlds and workplace are continuing, changing the job market, the nature of many jobs and even the concept of what it means to be working. Many fear that robots and automation will...