THE ROUND
Technology around you.
The Round, a brand founded by Mirko Compagno and Marco Pesci, is made up of a group of researchers who are experts in information technology and digital technologies. Thanks to its founders, The Round has started, among the first in Italy, to create products – and then services – in Augmented Reality and Virtual Reality since 2009, following the continuous evolution of techniques, methodologies and tools.
Progressively the conformation of the The Round team has expanded including computer experts in different areas: extended reality, Web Development, Augmented Communication, Project Management, Data Analysis and Data Management, Machine Learning, Artificial Intelligence, Training.
The Round has been collaborating for years with important companies engaged in Advanced Research and in the Development of Engineering and Computer Products and Services for the various business areas: Cultural Heritage, Health, Transportation, Industry, Defense, Telecommunications, Aerospace, Education, Agriculture.
Since 2017 The Round has been co-operating with Intech microwaves as their “eXtended Reality” division. Our team has reached extensive expertise in developing integrated online and offline communication strategies, planning and creating events, and training courses for institutions, firms, and professionals. The projects are developed with the specific objective of ensuring companies a significant return on investments and a real enhancement of their image, while also strengthening their activities through advanced communication and technological solutions.
Our Process
Define
Design
Refine
Build
services
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Branding
Digital
Social
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
services
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
Branding
Digital
Social
Ready to Start a Project?
ContactINDUSTRY 4.0
Simple, Fast, Wow.
Business Model & Process
Technology is not enough to transform your organization into a Business 4.0: it is necessary to review the Business Model of the Company, to analyze and direct the Business Processes to become effective in the new ways of working, modify the Communication Processes in order to increase effectiveness along with the attention, loyalty, trust and confidence of Customers, implement orientation and training programs for Personnel. These are the real key factors for the success of innovation.
We analyze, together with you, how to carry out the transition to Industry 4.0 with sustainable costs, safeguarding the previous investments, returning the new investments, increasing the revenues in the shortest possible time. We do this by providing the most suitable technological solutions to achieve these objectives, together with the strategic and operational ones in order to harmonize your business model, organization and processes with the changes taking place.
WE’VE WORKED FOR
COLLABORATIONS
COLLABORATIONS
News on Augmented, Mixed and Virtual Reality
Augmented reality passport takes off
See on Scoop.it - augmented worldBlippar, an augmented reality smartphone app, has developed a game to entertain children that is triggered by pointing at a British passport.augmented world's insight:When passengers “blipp” the familiar maroon cover, they will see a...
Virtual reality UI to bring higher immersion to games
See on Scoop.it - augmented worldBetter interface integration will keep players engaged, says OculusVirtual reality will bring a higher level of immersion to games by making user interfaces near seamless, says one of the team members behind upcoming VR headset, Oculus...
Deaf Magazine uses augmented reality to teach readers sign language
See on Scoop.it - augmented worldAugmented realized, which bridges the gap between the digital and the physical, is now bridging the gap between the worlds of the deaf and the hearing. augmented world's insight:German design...
The Augmented Reality America’s Cup
See on Scoop.it - augmented worldBoat or bird? More a wing than a sail, the powerful carbon-fiber airfoil of the Oracle Team USA’s boat speeds it across the water during a training run.As a TV sport, sailboat racing is relegated to the same sorts of...
Vint Cerf defends Google Glass innovation over privacy concerns
See on Scoop.it - augmented worldGoogle’s chief internet evangelist, Vint Cerf, has defended the firm’s augmented reality Glass project from privacy concerns, claiming its innovation potential far outweighs these issues. augmented world's...
Augmented Reality Table & Book Interact Through Hand Gestures
See on Scoop.it - augmented worldWhen we think of augmented reality, we tend to think of Google Glass or Vuzix glasses that overlay pertinent information on the world we see. The technology supporting those glasses has transitioned over to everyday objects that can be...
Gold vince l’Auggie Awards come miglior campagna marketing di realtà aumentata.
See on Scoop.it - augmented worldLa storia di Davide e Golia si ripete, ma questa volta i protagonisti siamo noi.Giovanni Landi, sviluppatore di realtà aumentata (e presto mio cognato), ha realizzato, totalmente da solo, l’app che abbiamo presentato...
The PlayRoom (Sony): trailer dedicato al software di realtà aumentata
See on Scoop.it - augmented worldLe piattaforme videoludiche di nuova generazione sono ormai sempre più vicine e l'attenzione dei videogiocatori è tutta rivolta al lancio delle console in questione, che arriveranno sul mercato nel mese di novembre...
vrAse: la realtà virtuale direttamente sul tuo smartphone
See on Scoop.it - augmented worldvrAse è il case che trasforma il tuo smartphone in un visore per la realtà virtuale. Avrete di recente sentito parlare di Oculus Rift, il visore per la realtà virtuale che ha sbancato su Kickstart e per...