THE ROUND
Technology around you.
The Round, a brand founded by Mirko Compagno and Marco Pesci, is made up of a group of researchers who are experts in information technology and digital technologies. Thanks to its founders, The Round has started, among the first in Italy, to create products – and then services – in Augmented Reality and Virtual Reality since 2009, following the continuous evolution of techniques, methodologies and tools.
Progressively the conformation of the The Round team has expanded including computer experts in different areas: extended reality, Web Development, Augmented Communication, Project Management, Data Analysis and Data Management, Machine Learning, Artificial Intelligence, Training.
The Round has been collaborating for years with important companies engaged in Advanced Research and in the Development of Engineering and Computer Products and Services for the various business areas: Cultural Heritage, Health, Transportation, Industry, Defense, Telecommunications, Aerospace, Education, Agriculture.
Since 2017 The Round has been co-operating with Intech microwaves as their “eXtended Reality” division. Our team has reached extensive expertise in developing integrated online and offline communication strategies, planning and creating events, and training courses for institutions, firms, and professionals. The projects are developed with the specific objective of ensuring companies a significant return on investments and a real enhancement of their image, while also strengthening their activities through advanced communication and technological solutions.

Our Process

Define

Design

Refine

Build
services

eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design

Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.

Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Branding
Digital
Social

Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
services

eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality

Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design

Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting

Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
Branding
Digital
Social
Ready to Start a Project?
ContactINDUSTRY 4.0
Simple, Fast, Wow.
Business Model & Process
Technology is not enough to transform your organization into a Business 4.0: it is necessary to review the Business Model of the Company, to analyze and direct the Business Processes to become effective in the new ways of working, modify the Communication Processes in order to increase effectiveness along with the attention, loyalty, trust and confidence of Customers, implement orientation and training programs for Personnel. These are the real key factors for the success of innovation.
We analyze, together with you, how to carry out the transition to Industry 4.0 with sustainable costs, safeguarding the previous investments, returning the new investments, increasing the revenues in the shortest possible time. We do this by providing the most suitable technological solutions to achieve these objectives, together with the strategic and operational ones in order to harmonize your business model, organization and processes with the changes taking place.


WE’VE WORKED FOR
COLLABORATIONS





COLLABORATIONS





News on Augmented, Mixed and Virtual Reality
Al via ‘Più libri più liberi’, la fiera nazionale della piccola e media editoria
See on Scoop.it - digibook Si indagherà su politiche e prezzo dei libri a 'Più libri più liberi', la fiera nazionale della piccola e media editoria in programma dal 5 all'8 dicembre al Palazzo dei Congressi dell'Eur.digital publishing's insight:Si...
“futurText”, il futuro della scuola e della formazione nel segno del digitale.
See on Scoop.it - digibookL'iniziativa si svolgerà nelle suggestive sedi della chiesa di San Francesco e del Complesso di San Micheletto.digital publishing's insight:Lucca, 4 dicembre 2013 - Il futuro della scuola e della formazione diventa il presente. Grazie...
Narrazioni performative ed esperienziali a sostegno dell’ARTE e smart city
See on Scoop.it - augmented worldaugmented world's insight:Mirco Compagno (responsabile scientifico di THE ROUND) e Giuliana Guazzaroni (Università Politecnica delle Marche) sono i curatori della nuova sezione ART & TECH della rivista JULIET...
Letteratura fiabesca.
See on Scoop.it - digibookLa “dignità umana” non è la ciliegina sulla torta dell’educazione, ma è la torta stessa con cui dovrebbero essere nutriti i bambini e i ragazzi.digital publishing's insight:Rileggendo i pedagogisti e i...
Colloquio d’esame 2.0: mission impossible? –
See on Scoop.it - digibook Community: Talvolta gli studenti stentano a utilizzare gli strumenti digitali per attività didattiche che non siano quelle della loro quotidianità. Il racconto di quella che sembrava una missione impossibile...digital...
Ebook @ Women + Enciclopedia delle donne: insieme per l’editoria digitale
See on Scoop.it - digibook Server Donne - un sito femminista e di generedigital publishing's insight:Anni di amicizia e di impegno comune per diffondere la cultura e la storia delle donne on e off line finalmente convergono su una traiettoria condivisa: ebook @ women-...
La Medaglia del Presidente della Repubblica premia l’evento dedicato a “Quantum Art and Augmented Reality”
Sabato 9 novembre la città di Pietrasanta (Lucca) ha ospitato, presso il Chiostro Sant’Agostino, la conferenza “quARte” dal titolo: “Arte quantistica, scienza e realtà aumentata: sinergie d’innovazione”. Il capo dello Stato Giorgio Napolitano ha donato al gruppo...
Se l’ingegnere gestionale riprogetta l’editoria digitale – Il Sole 24 ORE
See on Scoop.it - digibook Il progetto ha attivato studenti del corso di Marketing Multicanale della facoltà di Ingegneria Gestionale del Politecnico di Milano. Obiettivo?digital publishing's insight:Una squadra i studenti di ingegneria gestionale del...
SSSUP – La Scuola informatica digitale. Libri di testo e risorse informatiche per gli istituti italiani. Partecipazione del Ministro Carrozza
See on Scoop.it - digibook Alcuni esperti dell’editoria italiana si confronteranno insieme ai dirigenti scolastici per fare il punto sulla didattica digitale nelle classi dei nostri istituti. Ingresso libero sabato 9 novembre, a partire dalle ore 9.digital...