THE ROUND
Technology around you.
The Round, a brand founded by Mirko Compagno and Marco Pesci, is made up of a group of researchers who are experts in information technology and digital technologies. Thanks to its founders, The Round has started, among the first in Italy, to create products – and then services – in Augmented Reality and Virtual Reality since 2009, following the continuous evolution of techniques, methodologies and tools.
Progressively the conformation of the The Round team has expanded including computer experts in different areas: extended reality, Web Development, Augmented Communication, Project Management, Data Analysis and Data Management, Machine Learning, Artificial Intelligence, Training.
The Round has been collaborating for years with important companies engaged in Advanced Research and in the Development of Engineering and Computer Products and Services for the various business areas: Cultural Heritage, Health, Transportation, Industry, Defense, Telecommunications, Aerospace, Education, Agriculture.
Since 2017 The Round has been co-operating with Intech microwaves as their “eXtended Reality” division. Our team has reached extensive expertise in developing integrated online and offline communication strategies, planning and creating events, and training courses for institutions, firms, and professionals. The projects are developed with the specific objective of ensuring companies a significant return on investments and a real enhancement of their image, while also strengthening their activities through advanced communication and technological solutions.

Our Process

Define

Design

Refine

Build
services

eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design

Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.

Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Branding
Digital
Social

Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
services

eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality

Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design

Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting

Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
Branding
Digital
Social
Ready to Start a Project?
ContactINDUSTRY 4.0
Simple, Fast, Wow.
Business Model & Process
Technology is not enough to transform your organization into a Business 4.0: it is necessary to review the Business Model of the Company, to analyze and direct the Business Processes to become effective in the new ways of working, modify the Communication Processes in order to increase effectiveness along with the attention, loyalty, trust and confidence of Customers, implement orientation and training programs for Personnel. These are the real key factors for the success of innovation.
We analyze, together with you, how to carry out the transition to Industry 4.0 with sustainable costs, safeguarding the previous investments, returning the new investments, increasing the revenues in the shortest possible time. We do this by providing the most suitable technological solutions to achieve these objectives, together with the strategic and operational ones in order to harmonize your business model, organization and processes with the changes taking place.


WE’VE WORKED FOR
COLLABORATIONS





COLLABORATIONS





News on Augmented, Mixed and Virtual Reality
Sony ha brevettato un visore per la Realtà Virtuale per PlayStation 4?
See on Scoop.it - augmented worldSony ha sottoposto dei brevetti che potrebbero essere legati a un headset per la realtà virtuale su PlayStation 4.L'utente "gofreak" di NeoGAF ha avvistato due brevetti, uno relativo a un sistema audio, l'altro...
Skully P1, il casco da moto a realtà aumentata
See on Scoop.it - augmented worldImmagina di andare in moto senza dover mai girare la testa, neanche per guardare gli specchietti. È un caso piuttosto raro, che può accadere giusto quando sei in pista oppure sei rimasto solo sulla faccia della Terra e...
Smartglasses will bring innovation to workplace efficiency: Gartner
See on Scoop.it - augmented worldSmartglasses, such as Google Glass, are causing CIOs to take a fresh look at the impact wearable electronics will have on the enterprise. Gartner said that the use of smartglasses has the potential to improve worker efficiency in...
Google’s Ingress augmented reality game exits beta December 14
See on Scoop.it - augmented worldIt's been just over a year since Google's Niantic Labs launched Ingress, an alternate and augmented reality turf war game, as a closed beta. Last Friday, the game ditched its invitation requirement, and today Niantic...
Piana di Giza, Sinfge e grandi Piramidi: la visita virtuale
See on Scoop.it - augmented worldLa Piana di Giza, dove oltre 5.000 anni fa sono sorte le piramidi di Cheope, Kefren e Micerino, oltre alla sfinge, templi e tombe di dignitari, ora è davvero accessibile a tutti. E stando a casa, dal proprio pc. Oggi,...
Augmented reality glasses ‘translate foreign menus as you read’
See on Scoop.it - augmented worldThe next-generation spectacles were revealed at a gadget fair on the outskirts of Tokyo and could be available in time for the city's hosting of the Olympics in 2020. augmented world's insight:By using augmented reality the...
Google Glass e occhiali da vista, la prima foto ufficiale
See on Scoop.it - augmented worldDella prossima futura immissione sul mercato di una o più varianti dei Google Glass per coloro che portano gli occhiali d vistase ne era già parlato nei mesi scorsi ma laconferma effettiva circa...
Tra i migliori magazine dedicati all’innovazione, ecco il nuovo Wired
See on Scoop.it - digibookdigital publishing's insight:All’epoca della terza rivoluzione industriale, quella digitale, Wired Italia si rinnova profondamente puntando sempre più sulle vie alternative che la tecnologia offre all’informazione del terzo millennio....
Librerie Ibs: quando editoria tradizionale e digitale si incontrano
See on Scoop.it - digibook A ritmo accelerato la crescita dell'ecommerce di Ibs. Ma a quindici anni dall'inizio delle attività online, la scommessa dell'amministratore delegato Zerbini si gioca sui punti vendita fisici.digital publishing's insight:La sua...