THE ROUND
Technology around you.
The Round, a brand founded by Mirko Compagno and Marco Pesci, is made up of a group of researchers who are experts in information technology and digital technologies. Thanks to its founders, The Round has started, among the first in Italy, to create products – and then services – in Augmented Reality and Virtual Reality since 2009, following the continuous evolution of techniques, methodologies and tools.
Progressively the conformation of the The Round team has expanded including computer experts in different areas: extended reality, Web Development, Augmented Communication, Project Management, Data Analysis and Data Management, Machine Learning, Artificial Intelligence, Training.
The Round has been collaborating for years with important companies engaged in Advanced Research and in the Development of Engineering and Computer Products and Services for the various business areas: Cultural Heritage, Health, Transportation, Industry, Defense, Telecommunications, Aerospace, Education, Agriculture.
Since 2017 The Round has been co-operating with Intech microwaves as their “eXtended Reality” division. Our team has reached extensive expertise in developing integrated online and offline communication strategies, planning and creating events, and training courses for institutions, firms, and professionals. The projects are developed with the specific objective of ensuring companies a significant return on investments and a real enhancement of their image, while also strengthening their activities through advanced communication and technological solutions.

Our Process

Define

Design

Refine

Build
services

eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design

Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.

Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Branding
Digital
Social

Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
services

eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality

Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design

Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting

Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
Branding
Digital
Social
Ready to Start a Project?
ContactINDUSTRY 4.0
Simple, Fast, Wow.
Business Model & Process
Technology is not enough to transform your organization into a Business 4.0: it is necessary to review the Business Model of the Company, to analyze and direct the Business Processes to become effective in the new ways of working, modify the Communication Processes in order to increase effectiveness along with the attention, loyalty, trust and confidence of Customers, implement orientation and training programs for Personnel. These are the real key factors for the success of innovation.
We analyze, together with you, how to carry out the transition to Industry 4.0 with sustainable costs, safeguarding the previous investments, returning the new investments, increasing the revenues in the shortest possible time. We do this by providing the most suitable technological solutions to achieve these objectives, together with the strategic and operational ones in order to harmonize your business model, organization and processes with the changes taking place.


WE’VE WORKED FOR
COLLABORATIONS





COLLABORATIONS





News on Augmented, Mixed and Virtual Reality
Augmented reality: Ready for training or in its infancy?
Courtesy of Google Glass, Vuzix and other new hardware, augmented reality (AR) has had its share of media attention in the last two years. Raj Raheja, CEO of training firm Heartwood, discusses the how AR technology could potentially for training engineers.Source:...
Catalogo Ikea 2015: realtà aumentata e immagini 3D per i mobili svedesi
Il catalogo Ikea 2015 sullo Store: con le nuove funzioni che sfruttano la realtà aumentata e le immagini 3D la scelta del mobile è digitaleSource: www.macitynet.itScegliere il mobile dal catalogo Ikea e provare a vedere se è adatto alla...
The War for Our Digital Future: Virtual Reality vs. Integral Reality
Like most people I spend much of the day digitally connected, gazing at screens that make my life and work more interesting and productive. Yet for all the positives that connectivity provides us there’s also a downside lurking in those glowing pixels.Source:...
Jaguar XE: nuovo display a realtà aumentata
Jaguar propone la realizzazione di un display a realtà aumentata HUD per la sua nuova berlina XE, capace di svolgere funzioni futuristiche.Source: www.techgenius.it Per molti i Google Glass hanno rappresentato una svolta sotto tutti i punti di vista,...
Leap Motion e Oculus Rift sono una coppia spettacolare
Leap Motion ha mostrato come unire il famoso sensore a un Oculus Rift.Source: www.tomshw.it Metti Leap Motion insieme ad Oculus Rift e il risultato sarà spettacolare, ed è proprio questo ciò che hanno fatto gli sviluppatori del noto sensore...
JBKnowledge Now a Part of the Epson Moverio BT-200 Developer Program – SmartReality
SmartReality, a construction application and product of JBKnowledge, Inc. is now joining the Epson Moverio BT-200 Smart Glasses Developer Program.Source: smartreality.co Epson America today announced that JBKnowledge, Inc. a technology consultant and solutions...
Samsung Gear VR: in arrivo in quasi tutto il mondo
Samsung Gear VR è il dispositivo indossabile progettato dal colosso coreano e dedicato alla realtà aumentata.Source: www.tuttoandroid.net Il visore, nato dall’accordo tra Samsung e Oculus VR, permette di utilizzare il proprio smartphone come se...
Augmented reality wedding invitations may enhance the guest experience
For people who like tech nearly as much as they love each other, ALIVE could add that special touch. For people who truly want their weddings to be an affair to remember, and for those who adore the use of technology, new augmented reality wedding cards, such as...
Realta’ aumentata: arrivano gli occhiali intelligenti per i non vedenti
L'Università di Oxford sta mettendo a punto degli occhiali per persone con limitata capacità visiva, che permetteranno loro di vedere meglio e camminare in maniera autonoma. Una sorta di visiera hi-tech simile a quella indossata da Geordi...