THE ROUND
Technology around you.
The Round, a brand founded by Mirko Compagno and Marco Pesci, is made up of a group of researchers who are experts in information technology and digital technologies. Thanks to its founders, The Round has started, among the first in Italy, to create products – and then services – in Augmented Reality and Virtual Reality since 2009, following the continuous evolution of techniques, methodologies and tools.
Progressively the conformation of the The Round team has expanded including computer experts in different areas: extended reality, Web Development, Augmented Communication, Project Management, Data Analysis and Data Management, Machine Learning, Artificial Intelligence, Training.
The Round has been collaborating for years with important companies engaged in Advanced Research and in the Development of Engineering and Computer Products and Services for the various business areas: Cultural Heritage, Health, Transportation, Industry, Defense, Telecommunications, Aerospace, Education, Agriculture.
Since 2017 The Round has been co-operating with Intech microwaves as their “eXtended Reality” division. Our team has reached extensive expertise in developing integrated online and offline communication strategies, planning and creating events, and training courses for institutions, firms, and professionals. The projects are developed with the specific objective of ensuring companies a significant return on investments and a real enhancement of their image, while also strengthening their activities through advanced communication and technological solutions.
Our Process
Define
Design
Refine
Build
services
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Branding
Digital
Social
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
services
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
Branding
Digital
Social
Ready to Start a Project?
ContactINDUSTRY 4.0
Simple, Fast, Wow.
Business Model & Process
Technology is not enough to transform your organization into a Business 4.0: it is necessary to review the Business Model of the Company, to analyze and direct the Business Processes to become effective in the new ways of working, modify the Communication Processes in order to increase effectiveness along with the attention, loyalty, trust and confidence of Customers, implement orientation and training programs for Personnel. These are the real key factors for the success of innovation.
We analyze, together with you, how to carry out the transition to Industry 4.0 with sustainable costs, safeguarding the previous investments, returning the new investments, increasing the revenues in the shortest possible time. We do this by providing the most suitable technological solutions to achieve these objectives, together with the strategic and operational ones in order to harmonize your business model, organization and processes with the changes taking place.
WE’VE WORKED FOR
COLLABORATIONS
COLLABORATIONS
News on Augmented, Mixed and Virtual Reality
Sony SmartEyeGlass: vendita da marzo 2015
I dispositivi indossabili stanno cominciando ad attirare l’interesse dell’utenza globale e, sulla scia dei Google Glass, anche Sony è pronta a lanciare la propria alternativa sul mercato: i Sony SmartEyeGlass debutteranno entro marzo 2015 mentre...
Questa app a realtà aumentata sostituisce la pubblicità con opere d’arte
A un pendolare di New York spesso l'esperienza dei viaggi in metro può sembrare simile alla navigazione nel web prima della creazione di AdBlocker—pubblicità luminosissime e orrende che vogliono attirare la tua attenzione—un pastrocchio...
Discover Global augmented reality and virtual reality market that will be worth $1.06 billion by 2018
Discover Global augmented reality and virtual reality market that will be worth $1.06 billion by 2018.Source: www.whatech.com The report provides key strategic contribution on the augmented reality market with comprehensive forecasts for revenue creation across...
Coffee and AR change the face of retail marketing
vida e caffé has incorporated augmented reality in its marketing mix to up the ante around the competition launched this month by means of an interactive coffee sleeve, augmented by Digital Narrative.Source: www.bizcommunity.com The retailer has partnered...
Tutto sulla Alfa Romeo 4C in una app con Realtà Aumentata
Da sempre attenti alle nuove frontiere offerte dalle tecnologie digital, Alfa Romeo e Mopar® presentano l’applicazione mobile con Realtà Aumentata (“AR+”) dedicata al Libretto di Uso e Manutenzione della Alfa Romeo 4C. Nato in...
Airbus Wants to Use Virtual Reality to Improve the In-Flight Experience
Airbus wants to put your head in a bowl to ensure you have no more Total Recall of your dreadful flight experience. Source: www.cntraveler.comThe aircraft manufacturer has now filed U.S. Patent 8814266 B2 for a headrest design that converts into a...
Keiichi Matsuda e la realtà aumentata a Meet the Media Guru
La Realtà Aumentata è una tappa dell’evoluzione della Realtà Virtuale: invece dell'occupazione incorporea dei mondi virtuali, lo spazio fisico e il virtuale sono percepiti come un insieme contiguo, stratificato e dinamico. L’Hyper...
Con Occhiali al grafene dotati di un sensore a raggi T vedremo a distanza attraverso i muri
I RAGGI T sono onde millimetriche a bassa energia dello spettro elettromagnetico, che si collocano tra le microonde e frequenze infrarosse,ed essendo ad energia piu bassa dei raggi X ,sono meno invasivi nel danneggiare tessuti viventi.Con la Tecnologia di...
Augmented reality – how can it enhance the future of football?
Chris Kluwe wants the NFL to adapt emerging technologies and add augmented reality to the football watching experience. In his TED Talk "How augmented reality will change sports... and build empathy" Kluwe outlines steps that he feels the league should take in the...