THE ROUND
Technology around you.
The Round, a brand founded by Mirko Compagno and Marco Pesci, is made up of a group of researchers who are experts in information technology and digital technologies. Thanks to its founders, The Round has started, among the first in Italy, to create products – and then services – in Augmented Reality and Virtual Reality since 2009, following the continuous evolution of techniques, methodologies and tools.
Progressively the conformation of the The Round team has expanded including computer experts in different areas: extended reality, Web Development, Augmented Communication, Project Management, Data Analysis and Data Management, Machine Learning, Artificial Intelligence, Training.
The Round has been collaborating for years with important companies engaged in Advanced Research and in the Development of Engineering and Computer Products and Services for the various business areas: Cultural Heritage, Health, Transportation, Industry, Defense, Telecommunications, Aerospace, Education, Agriculture.
Since 2017 The Round has been co-operating with Intech microwaves as their “eXtended Reality” division. Our team has reached extensive expertise in developing integrated online and offline communication strategies, planning and creating events, and training courses for institutions, firms, and professionals. The projects are developed with the specific objective of ensuring companies a significant return on investments and a real enhancement of their image, while also strengthening their activities through advanced communication and technological solutions.
Our Process
Define
Design
Refine
Build
services
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Branding
Digital
Social
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
services
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
Branding
Digital
Social
Ready to Start a Project?
ContactINDUSTRY 4.0
Simple, Fast, Wow.
Business Model & Process
Technology is not enough to transform your organization into a Business 4.0: it is necessary to review the Business Model of the Company, to analyze and direct the Business Processes to become effective in the new ways of working, modify the Communication Processes in order to increase effectiveness along with the attention, loyalty, trust and confidence of Customers, implement orientation and training programs for Personnel. These are the real key factors for the success of innovation.
We analyze, together with you, how to carry out the transition to Industry 4.0 with sustainable costs, safeguarding the previous investments, returning the new investments, increasing the revenues in the shortest possible time. We do this by providing the most suitable technological solutions to achieve these objectives, together with the strategic and operational ones in order to harmonize your business model, organization and processes with the changes taking place.
WE’VE WORKED FOR
COLLABORATIONS
COLLABORATIONS
News on Augmented, Mixed and Virtual Reality
Augmented Reality on an exhibition stand (European Microwave Conference 2014)
THE ROUND has developed AR apps for "UHP spin off" (you can see, for example, James Clerk Maxwell recites a short poem) and a location based AR app for visitors and congress participants in Rome for European Microwave Conference 2014 EuMW 2014...
Goldman Sachs: ecco i cinque ambiti in cui l’Internet of Things è già importante
Calo dei costi delle tecnologie, nuovi tipi di prodotti, e alleanze di settore favoriscono l’affermarsi dell’IoT, ma il successo nel lungo termine, osserva un’analista della banca di investimenti sulla Harvard Business Review, dipende dai ritorni dei...
Banshee Chapter è il primo film girato per Oculus Rift
Ci si può immergere dentro una storia anziché guardarla su uno schermo come siamo sempre stati abituati a fare al cinema? È questa la scommessa di Jamwix, studio digitale di San Francisco che ha appena lanciato Banshee Chapter, il primo film per...
Analysing animal anatomy using augmented reality
The University of Liverpool's School of Veterinary Science is utilising cutting edge technology to allow students to analyse animals' internal anatomy, using their smartphones.The School, which topped the league table for veterinary science in the Guardian's 2015...
Smart city, le applicazioni Internet of Everythings di Copenhagen e Barcellona
Grazie all’Internet delle cose (Internet of Things o più semplicemente IoT) possiamo connettere in rete oggetti e dispositivi intelligenti che consentono ad un’amministrazione pubblica e un’azienda (ma anche a livello di abitazione privata) di...
La realtà aumentata entra in officina
Moverio BT-200, gli smart glasses progettati da Epson per la realtà aumentata, sono lo strumento con cui Texa, società italiana leader nei sistemi di diagnosi elettronica per il settore automotive, ha sviluppato l’innovativa applicazione con cui si...
Internet of Things , le aziende nell’era dei servizi intelligenti
La convergenza di cloud, mobile, big data, social e di sensori dall'altra, sta generando enormi nuove opportunità per le aziende di offrire ai propri clienti e dipendenti servizi e modalità d'interazione fino a ieri impensabili.Source:...
Internet of Things, mercato da 2.300 miliardi di dollari
Il mercato associato all’Internet delle cose (sensori, servizi, piattaforme e analytics) crescerà dai 1.900 miliardi di dollari del 2013 ai 4.600 miliardi del 2018, sostiene Idc, con un Cagr del 19%. A fine 2014, si stima un valore del mercato vicino ai...
Now You Can Experience the Large Hadron Collider With an Oculus Rift
Oculus VR’s headsets are opening the door to a new brand of video gaming in which the player can experience virtually any environ, including the middle of the world’s largest particle collider. Collider, a new project for Oculus, isn’t a game so much...