THE ROUND
Technology around you.
The Round, a brand founded by Mirko Compagno and Marco Pesci, is made up of a group of researchers who are experts in information technology and digital technologies. Thanks to its founders, The Round has started, among the first in Italy, to create products – and then services – in Augmented Reality and Virtual Reality since 2009, following the continuous evolution of techniques, methodologies and tools.
Progressively the conformation of the The Round team has expanded including computer experts in different areas: extended reality, Web Development, Augmented Communication, Project Management, Data Analysis and Data Management, Machine Learning, Artificial Intelligence, Training.
The Round has been collaborating for years with important companies engaged in Advanced Research and in the Development of Engineering and Computer Products and Services for the various business areas: Cultural Heritage, Health, Transportation, Industry, Defense, Telecommunications, Aerospace, Education, Agriculture.
Since 2017 The Round has been co-operating with Intech microwaves as their “eXtended Reality” division. Our team has reached extensive expertise in developing integrated online and offline communication strategies, planning and creating events, and training courses for institutions, firms, and professionals. The projects are developed with the specific objective of ensuring companies a significant return on investments and a real enhancement of their image, while also strengthening their activities through advanced communication and technological solutions.
Our Process
Define
Design
Refine
Build
services
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Branding
Digital
Social
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
services
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
Branding
Digital
Social
Ready to Start a Project?
ContactINDUSTRY 4.0
Simple, Fast, Wow.
Business Model & Process
Technology is not enough to transform your organization into a Business 4.0: it is necessary to review the Business Model of the Company, to analyze and direct the Business Processes to become effective in the new ways of working, modify the Communication Processes in order to increase effectiveness along with the attention, loyalty, trust and confidence of Customers, implement orientation and training programs for Personnel. These are the real key factors for the success of innovation.
We analyze, together with you, how to carry out the transition to Industry 4.0 with sustainable costs, safeguarding the previous investments, returning the new investments, increasing the revenues in the shortest possible time. We do this by providing the most suitable technological solutions to achieve these objectives, together with the strategic and operational ones in order to harmonize your business model, organization and processes with the changes taking place.
WE’VE WORKED FOR
COLLABORATIONS
COLLABORATIONS
News on Augmented, Mixed and Virtual Reality
Google e la realtà virtuale di Magic Leap
Nel mese di ottobre Google ha investito oltre 500 milioni di dollari (542 per la precisione, pari a 472 milioni di euro) nella startup Magic Leap. La natura del progetto è rimasta fino ad oggi avvolta dal mistero e ancora mancano conferme ufficiali in merito....
Audi, le concessionarie utilizzeranno la realtà virtuale
Audi ha annunciato il suo desidero di iniziare ad utilizzare la realtà virtuale per dare ai clienti un “modo realistico mai visto prima” per costruire le loro auto mesi e mesi prima che queste vengano costruite. Con il nome di Audi VR Experience, il...
Magic Leap startup files patent for augmented reality device
Google-funded firm Magic Leap files patent for futuristic augmented reality device The illustrated patent filed by Magic Leap shows what their augmented reality device will look like and what it will do. The patent was filed with the Unites States Patent and...
Toyota cerca alleati per l’auto a idrogeno
Tutto interconnesso. Questo il messaggio forte dal Ces, lo show dell’elettronica di consumo che si svolge ogni inizio d’anno a Las Vegas, in Nevada. Un messaggio che l’industria dell’auto e della componentistica ha recepito con una...
The ‘Android Of Virtual Reality’ Is Here, And It Could Be Exactly What Virtual Reality Needs
When Google acquired Android back in 2005, Android quickly became the "open" mobile platform of choice, a haven for developers that didn't like all of Apple's rules and the walled garden of iOS. Today, Android is the largest mobile operating system in...
Audi VR integrates digital tech into automotive retail
Audi is taking the next big step in integrating digital technologies into automotive retail. The Audi VR (Virtual Reality) experience gives customers the opportunity to configure their preferred car at the dealership through virtual reality headsets and experience it...
LAVA explores architecture journey from vision to reality with new Munich exhibition
Most architects would acknowledge that the road from vision to reality is a long one, and this journey is one that Sydney architecture firm LAVA hopes to explore in a new exhibition at the Architektur Galerie in Munich.Source: www.architectureanddesign.com.auTaking...
Pensato: Fissure – VR Interface for Ableton Live
Design student Bryon Mallett might be onto something with this impressive virtual realty rig for playing and composing music. Finally somebody's building something actually useful for Oculus Rift that's not just a damn advertisement.Source: www.youtube.comMusic...
British Army uses Oculus Rift for recruitment with virtual tank
Virtual reality headsets are still a little ways out from reaching mainstream consumer adoption, but they're certainly finding use in more and more unexpected places. For example: The British Army has begun a new recruitment drive that uses the Oculus Rift to put...