THE ROUND
Technology around you.
The Round, a brand founded by Mirko Compagno and Marco Pesci, is made up of a group of researchers who are experts in information technology and digital technologies. Thanks to its founders, The Round has started, among the first in Italy, to create products – and then services – in Augmented Reality and Virtual Reality since 2009, following the continuous evolution of techniques, methodologies and tools.
Progressively the conformation of the The Round team has expanded including computer experts in different areas: extended reality, Web Development, Augmented Communication, Project Management, Data Analysis and Data Management, Machine Learning, Artificial Intelligence, Training.
The Round has been collaborating for years with important companies engaged in Advanced Research and in the Development of Engineering and Computer Products and Services for the various business areas: Cultural Heritage, Health, Transportation, Industry, Defense, Telecommunications, Aerospace, Education, Agriculture.
Since 2017 The Round has been co-operating with Intech microwaves as their “eXtended Reality” division. Our team has reached extensive expertise in developing integrated online and offline communication strategies, planning and creating events, and training courses for institutions, firms, and professionals. The projects are developed with the specific objective of ensuring companies a significant return on investments and a real enhancement of their image, while also strengthening their activities through advanced communication and technological solutions.
Our Process
Define
Design
Refine
Build
services
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Branding
Digital
Social
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
services
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
Branding
Digital
Social
Ready to Start a Project?
ContactINDUSTRY 4.0
Simple, Fast, Wow.
Business Model & Process
Technology is not enough to transform your organization into a Business 4.0: it is necessary to review the Business Model of the Company, to analyze and direct the Business Processes to become effective in the new ways of working, modify the Communication Processes in order to increase effectiveness along with the attention, loyalty, trust and confidence of Customers, implement orientation and training programs for Personnel. These are the real key factors for the success of innovation.
We analyze, together with you, how to carry out the transition to Industry 4.0 with sustainable costs, safeguarding the previous investments, returning the new investments, increasing the revenues in the shortest possible time. We do this by providing the most suitable technological solutions to achieve these objectives, together with the strategic and operational ones in order to harmonize your business model, organization and processes with the changes taking place.
WE’VE WORKED FOR
COLLABORATIONS
COLLABORATIONS
News on Augmented, Mixed and Virtual Reality
EDP employs augmented reality to improve customer experience
European energy company EDP has deployed a technology to enhance operational efficiencies, to better resolve customers’ issues, and to carry out remote site surveys prior to the installation of solar panels.The technology to be deployed is Vodafone Visual...
ADVANCES IN AR AND VR WILL MAKE HUMAN GESTURES THE NEW COMPUTER INTERFACE
Think about this: Facebook is dedicating one-fifth of its staff to augmented and virtual reality—that’s about 10,000 people. More importantly, they are building a reality that will shape our reality in the near future. Our ability to “function” in and...
HUA ZHIBING: LA PRIMA STUDENTESSA VIRTUALE CINESE
Hua Zhibing, la prima studentessa virtuale cinese sviluppata dalla Tsinghua University ha incontrato i fan giovedì quando ha aperto un account sulla piattaforma cinese Sina Weibo (sito di microblogging cinese).Nel primo post su Weibo, la studentessa...
Apple inventa un sistema per evitare il “burn-in” negli AR glasses ed “Headset”
Qualche giorno fa l’ufficio brevetti e marchi degli Stati Uniti ha pubblicato una domanda di brevetto di Apple che si riferisce a una funzionalità progettata principalmente per “AR glasses” ed “Headset” che eviterà il cosidetto “burn-in” del...
Augmented Reality Solution Supports Surgical Trauma Care
A set of smart surgical glasses with functionality based on augmented reality (AR) and mixed reality (MR) technologies brings a higher level of support to surgical trauma cases. The Taiwan Main Orthopaedics Biotechnology Co. (Surglasses; Taichung, Taiwan) Foresee-X is...
CES 2020: Samsung Teases Prototype AR Glasses
Are augmented reality personal trainers the future of at-home exercise? Samsung is kicked-off the first day of CES 2020 with a bang this morning, offering attendees an in-depth look at a variety of cutting-edge products straight out of a science fiction novel,...
Minority report style interfaces just took a step closer to reality
Minority Report has a lot to answer for, not least the stimulus given to a million articles like this about the future of the human-machine interface. Controlling internet-connected devices with gesture and voice is widely seen as the future but nothing...
Sony Is Launching a Location-Based Ghostbusters Training Experience in Augmented Reality
We've got almost a full year until the next installment of Ghostbusters arrives, but in the meantime, it turns out that Sony is about to launch an augmented reality experience that will let fans use immersive computing to combat the franchise's whimsical apparitions....
Accenture : Che cosa devono fare le aziende con l’XR (realtà virtuale + aumentata)
La multinazionale americana della consulenza (in collaboraz. con G20 Young Entrepreneurs Alliance) ha analizzato l’impatto economico e sociale dell’Extended Reality. Emerge che aumenterà il valore dei lavoratori e la loro produttività. In media, il 21% dell’orario di...