THE ROUND
Technology around you.
The Round, a brand founded by Mirko Compagno and Marco Pesci, is made up of a group of researchers who are experts in information technology and digital technologies. Thanks to its founders, The Round has started, among the first in Italy, to create products – and then services – in Augmented Reality and Virtual Reality since 2009, following the continuous evolution of techniques, methodologies and tools.
Progressively the conformation of the The Round team has expanded including computer experts in different areas: extended reality, Web Development, Augmented Communication, Project Management, Data Analysis and Data Management, Machine Learning, Artificial Intelligence, Training.
The Round has been collaborating for years with important companies engaged in Advanced Research and in the Development of Engineering and Computer Products and Services for the various business areas: Cultural Heritage, Health, Transportation, Industry, Defense, Telecommunications, Aerospace, Education, Agriculture.
Since 2017 The Round has been co-operating with Intech microwaves as their “eXtended Reality” division. Our team has reached extensive expertise in developing integrated online and offline communication strategies, planning and creating events, and training courses for institutions, firms, and professionals. The projects are developed with the specific objective of ensuring companies a significant return on investments and a real enhancement of their image, while also strengthening their activities through advanced communication and technological solutions.
Our Process
Define
Design
Refine
Build
services
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Branding
Digital
Social
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
services
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
Branding
Digital
Social
Ready to Start a Project?
ContactINDUSTRY 4.0
Simple, Fast, Wow.
Business Model & Process
Technology is not enough to transform your organization into a Business 4.0: it is necessary to review the Business Model of the Company, to analyze and direct the Business Processes to become effective in the new ways of working, modify the Communication Processes in order to increase effectiveness along with the attention, loyalty, trust and confidence of Customers, implement orientation and training programs for Personnel. These are the real key factors for the success of innovation.
We analyze, together with you, how to carry out the transition to Industry 4.0 with sustainable costs, safeguarding the previous investments, returning the new investments, increasing the revenues in the shortest possible time. We do this by providing the most suitable technological solutions to achieve these objectives, together with the strategic and operational ones in order to harmonize your business model, organization and processes with the changes taking place.
WE’VE WORKED FOR
COLLABORATIONS
COLLABORATIONS
News on Augmented, Mixed and Virtual Reality
Augmented Reality Has An Image Problem
To date, Augmented Reality (AR) has been referred to as “the biggest technological advancement of our lifetime” by some, a mere “gimmick” by others or, worst yet, the next iteration of the QR code. The divisive term was introduced more than 25...
Introducing The New Yorker’s Mind-Blowing Virtual-Reality App
Dopo l'editoria digitale, arriva quella virtuale. Il settimanale statunitense 'New Yorker', lancia un'app per leggere la rivista sfruttando la realtà virtuale. In pratica si indossano dei visori simili a quelli usati nei videogiochi e si sfogliano le...
Microsoft brevetta la UI in tre dimensioni
Non un brevetto qualsiasi quello assegnato a Microsoft nelle scorse ore ma una vera e propria interfaccia in 3D. Essi avete letto bene, in un’era in cui i visori virtuali permettono un esperienza di vita a 360°, l’azienda di Redmond ha deciso di...
Microsoft granted patent for 3D Live tiles
A few years ago, Microsoft applied for a patent of a 3D cube-based user interface element based on its Live Tile theory. The patent covered a cube based Live Tile that could rotate in 3-dimensional space and house smaller cubes or subfolders within the larger Live...
Marriott introduce la realtà virtuale in camera
Marriott Hotels lancia VRoom Service, innovativo servizio che permette di vivere affascinanti esperienze di realtà virtuale senza uscire dalla propria camera. Realizzato in collaborazione con Samsung Electronics America si avvale di Samsung Gear Vr, un gadget...
Netflix entra nella realtà virtuale
Nel contesto dell'Oculus Connect 2015 molti produttori di contenuti hanno annunciato il proprio supporto per la realtà virtuale, che si preannuncia la next big thing del 2016. A tal fine si sono espressi 20th Century Fox (cui dedicheremo un articolo a parte),...
Oculus Connect: Company Chief Scientist Outlines R&D Agenda
Oculus chief scientist Michael Abrash urged attendees to “build the future together” as he outlined an enormous virtual reality research effort that will involve developments that address the human perceptual system, reconstructing reality and...
Tuffo nella realtà aumentata da un letto a 5 stelle a Londra e New York con il Samsung Gear VR
Un hotel a 5 stelle, un letto comodissimo e una tecnologia tra le più avanzate. A New York e Londra questi tre elementi si incontrano dando vita al VRoom Service. I clienti possono infatti vivere un’esperienza di realtà aumentata direttamente in...
Star Wars arriva in realtà virtuale
Il 2015 sarà un anno fondamentale per i fan di Star Wars, con l’arrivo nei cinema de Il risveglio della Forza. Ma come reagireste se vi dicessimo che potrete visitare la galassia lontana lontana grazie a Oculus Rift? È esattamente questo il...