THE ROUND
Technology around you.
The Round, a brand founded by Mirko Compagno and Marco Pesci, is made up of a group of researchers who are experts in information technology and digital technologies. Thanks to its founders, The Round has started, among the first in Italy, to create products – and then services – in Augmented Reality and Virtual Reality since 2009, following the continuous evolution of techniques, methodologies and tools.
Progressively the conformation of the The Round team has expanded including computer experts in different areas: extended reality, Web Development, Augmented Communication, Project Management, Data Analysis and Data Management, Machine Learning, Artificial Intelligence, Training.
The Round has been collaborating for years with important companies engaged in Advanced Research and in the Development of Engineering and Computer Products and Services for the various business areas: Cultural Heritage, Health, Transportation, Industry, Defense, Telecommunications, Aerospace, Education, Agriculture.
Since 2017 The Round has been co-operating with Intech microwaves as their “eXtended Reality” division. Our team has reached extensive expertise in developing integrated online and offline communication strategies, planning and creating events, and training courses for institutions, firms, and professionals. The projects are developed with the specific objective of ensuring companies a significant return on investments and a real enhancement of their image, while also strengthening their activities through advanced communication and technological solutions.
Our Process
Define
Design
Refine
Build
services
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Branding
Digital
Social
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
services
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
Branding
Digital
Social
Ready to Start a Project?
ContactINDUSTRY 4.0
Simple, Fast, Wow.
Business Model & Process
Technology is not enough to transform your organization into a Business 4.0: it is necessary to review the Business Model of the Company, to analyze and direct the Business Processes to become effective in the new ways of working, modify the Communication Processes in order to increase effectiveness along with the attention, loyalty, trust and confidence of Customers, implement orientation and training programs for Personnel. These are the real key factors for the success of innovation.
We analyze, together with you, how to carry out the transition to Industry 4.0 with sustainable costs, safeguarding the previous investments, returning the new investments, increasing the revenues in the shortest possible time. We do this by providing the most suitable technological solutions to achieve these objectives, together with the strategic and operational ones in order to harmonize your business model, organization and processes with the changes taking place.
WE’VE WORKED FOR
COLLABORATIONS
COLLABORATIONS
News on Augmented, Mixed and Virtual Reality
Mixed Reality Market by Components, Application, By Device & Geography – Global Forecast to 2020
The mixed reality technology refers to a system that combines the real and virtual world and is able to present them together on a single display. It is a multi-disciplinary field involving computer graphics, signal processing, mobile computing, user interfaces,...
DHL: dai social alla realtà aumentata, i trend che cambiano la supply chain si chiamano SMAC e WASTE
La prima sigla indica l'insieme di Social media, Mobile, Analytics e Cloud, la seconda la combinazione hardware che comprende Wearable, Augmented reality, Senses, internet of Things ed Energia. Ed entrambe, spiega il VP Innovation Supply Chain del colosso delle...
UE e Cina insieme nello sviluppo della rete 5G
UE e Cina firmano accordo per sviluppare la rete 5G entro il 2020. Il 5G viene descritto come un modo per sviluppare servizi più innovativi in ambito industriale oltre le Telco, spaziando dai servizi per driverless cars a Internet of Things (IoT)Sourced through...
Augmented reality market to grow at 88% CAGR worldwide from 2014 to 2019
The Global Augmented Reality Market 2015-2019 report is a 104 pages new research report and provides 15 Exhibits to support the market research. Global Augmented Reality Market report covers the overall ecosystem of the market, including augmented reality engine,...
Visual search, augmented reality: The next frontier for brands
Marketers and advertisers today might either be relieved or dismayed to find out that there are two relatively new terms they should get friendly with – visual search and augmented reality. Visual search refers to image recognition technology that allows...
CNN is going to live stream the Democratic debates in virtual reality
On October 13th, CNN will live stream the US Democratic presidential debate in virtual reality. Anyone with a Samsung Gear VR headset will be able to drop in via VR streaming company NextVR's portal in the Oculus store. CNN says viewers will get a "front-row...
Samsung Gear VR: Nuovo visore per la realtà aumentata
Samsung Gear VR eleva l’esperienza utente ad un nuovo livello garantendo costi di gestione ed acquisto contenuti nei confronti degli utilizzatori. Le nuove implementazioni infatti consentono di sfruttare uno dei nuovi modelli di punta nel campo degli...
Disney crede così tanto nella realtà virtuale da investirvi 65 milioni di dollari
Le conferme del fatto che la realtà virtuale sarà la prossima frontiera dell’intrattenimento arrivano da diverse direzioni. Molte aziende stanno infatti per lanciare sul mercato i primi visori, tra cui Oculus Rift ed HTC Vive.Sourced through...
Designing Next-Gen Virtual Reality Gaming Experiences
Fast forward a few years and the global gaming market is expected to rake in $86.1 billion in revenue in 2016. Driving this projection is the expected quick increase in consumer adoption of Virtual Reality (VR) technology hardware products such as Microsoft’s...