THE ROUND
Technology around you.
The Round, a brand founded by Mirko Compagno and Marco Pesci, is made up of a group of researchers who are experts in information technology and digital technologies. Thanks to its founders, The Round has started, among the first in Italy, to create products – and then services – in Augmented Reality and Virtual Reality since 2009, following the continuous evolution of techniques, methodologies and tools.
Progressively the conformation of the The Round team has expanded including computer experts in different areas: extended reality, Web Development, Augmented Communication, Project Management, Data Analysis and Data Management, Machine Learning, Artificial Intelligence, Training.
The Round has been collaborating for years with important companies engaged in Advanced Research and in the Development of Engineering and Computer Products and Services for the various business areas: Cultural Heritage, Health, Transportation, Industry, Defense, Telecommunications, Aerospace, Education, Agriculture.
Since 2017 The Round has been co-operating with Intech microwaves as their “eXtended Reality” division. Our team has reached extensive expertise in developing integrated online and offline communication strategies, planning and creating events, and training courses for institutions, firms, and professionals. The projects are developed with the specific objective of ensuring companies a significant return on investments and a real enhancement of their image, while also strengthening their activities through advanced communication and technological solutions.
Our Process
Define
Design
Refine
Build
services
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Branding
Digital
Social
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
services
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
Branding
Digital
Social
Ready to Start a Project?
ContactINDUSTRY 4.0
Simple, Fast, Wow.
Business Model & Process
Technology is not enough to transform your organization into a Business 4.0: it is necessary to review the Business Model of the Company, to analyze and direct the Business Processes to become effective in the new ways of working, modify the Communication Processes in order to increase effectiveness along with the attention, loyalty, trust and confidence of Customers, implement orientation and training programs for Personnel. These are the real key factors for the success of innovation.
We analyze, together with you, how to carry out the transition to Industry 4.0 with sustainable costs, safeguarding the previous investments, returning the new investments, increasing the revenues in the shortest possible time. We do this by providing the most suitable technological solutions to achieve these objectives, together with the strategic and operational ones in order to harmonize your business model, organization and processes with the changes taking place.
WE’VE WORKED FOR
COLLABORATIONS
COLLABORATIONS
News on Augmented, Mixed and Virtual Reality
Enterprises Want to Use Wearables
Many workplace scenarios require use of both hands to manipulate physical world objects. Having a display on the wrist or head (or both) with a variety of sensors and optional cloud services, offers attractive alternatives to tablets for supporting access to real time...
How smart glasses can be used securely in enterprise
Imagine that you are the Chief Security Officer for a large enterprise organisation and you suddenly find a small TV crew working its way through your offices, panning a video camera back and forth, recording who knows what: product schedules on white boards,...
I giornali entrano nell’era della realtà aumentata. Ecco il primo video in VR del New York Times
Entrare nella casa di Oleg, ucraino di 11 anni, distrutta dai separatisti filo-russi oppure salire sulla piroga con cui Chuol, 9 anni, è fuggito trascinato dalla nonna dal suo villaggio nel Sud Sudan sotto attacco. O, ancora, seguire la giornata di lavoro della...
Teletrasporto e realtà virtuale
Come è noto la Oculus VR, società specializzata nella realizzazione di soluzioni e dispositivi per l'intrattenimento in realtà virtuale, è divenuta tempo fa una controllata di Menlo Park; in questo modo anche l'implementazione del...
The Augmented Reality Provider Landscape Shifts, Again
Developers of Augmented Reality experiences select tools and technology for a project to match use case requirements. If the use case involves a page in a book or the side of a package, then in these cases 3D tracking is overkill. If the project accesses records in a...
Perché la Realtà Aumentata è il medium del futuro – Intervista a Mirko Compagno
La saga di ritorno al futuro ci aveva promesso che, nel 2015, avremmo avuto skateboard e macchine volanti e che la moda sarebbe stata fortemente ispirata agli anni ’80. Considerando che due promesse su tre sono state mantenute, e anche che Douglas Adams...
‘Heroes Reborn’ creator Tim Kring: Why augmented reality is the future
Tim Kring is making the most of new technology with the reboot of his hit NBC TV series, Heroes Reborn.Heroes Reborn creator Tim Kring is embracing augmented reality and video games to allow fans to delve deeper into the show’s universe, beyond the 13-episode TV...
La realtà virtuale europea fa tappa in Italia
La dodicesima edizione della Conferenza annuale dell’Associazione Europea di Realtà Virtuale si svolgerà a Lecco presso il campus del Politecnico di Milano il 15 e 16 Ottobre prossimi; oltre a un’occasione per riflettere sui risultati...
Microsoft ottiene il brevetto per il design del visore Hololens
Confondere il visore Hololens di Microsoft con un altro prodotto affine non è certamente semplice, visto il particolare design che lo contraddistingue e la circostanza che ben poche aziende hanno, al momento, l'ambizione di dedicarsi allo sviluppo dei visori...