THE ROUND
Technology around you.
The Round, a brand founded by Mirko Compagno and Marco Pesci, is made up of a group of researchers who are experts in information technology and digital technologies. Thanks to its founders, The Round has started, among the first in Italy, to create products – and then services – in Augmented Reality and Virtual Reality since 2009, following the continuous evolution of techniques, methodologies and tools.
Progressively the conformation of the The Round team has expanded including computer experts in different areas: extended reality, Web Development, Augmented Communication, Project Management, Data Analysis and Data Management, Machine Learning, Artificial Intelligence, Training.
The Round has been collaborating for years with important companies engaged in Advanced Research and in the Development of Engineering and Computer Products and Services for the various business areas: Cultural Heritage, Health, Transportation, Industry, Defense, Telecommunications, Aerospace, Education, Agriculture.
Since 2017 The Round has been co-operating with Intech microwaves as their “eXtended Reality” division. Our team has reached extensive expertise in developing integrated online and offline communication strategies, planning and creating events, and training courses for institutions, firms, and professionals. The projects are developed with the specific objective of ensuring companies a significant return on investments and a real enhancement of their image, while also strengthening their activities through advanced communication and technological solutions.
Our Process
Define
Design
Refine
Build
services
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Branding
Digital
Social
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
services
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
Branding
Digital
Social
Ready to Start a Project?
ContactINDUSTRY 4.0
Simple, Fast, Wow.
Business Model & Process
Technology is not enough to transform your organization into a Business 4.0: it is necessary to review the Business Model of the Company, to analyze and direct the Business Processes to become effective in the new ways of working, modify the Communication Processes in order to increase effectiveness along with the attention, loyalty, trust and confidence of Customers, implement orientation and training programs for Personnel. These are the real key factors for the success of innovation.
We analyze, together with you, how to carry out the transition to Industry 4.0 with sustainable costs, safeguarding the previous investments, returning the new investments, increasing the revenues in the shortest possible time. We do this by providing the most suitable technological solutions to achieve these objectives, together with the strategic and operational ones in order to harmonize your business model, organization and processes with the changes taking place.
WE’VE WORKED FOR
COLLABORATIONS
COLLABORATIONS
News on Augmented, Mixed and Virtual Reality
Vuoi vedere come disegna un artista? Guarda il suo avatar
Il pittore tedesco Albert Oehlen ha collaborato con specialisti della VR (VIVE Arts, the Serpentine e MacInnes Studio) per creare un’opera per Art Basel. Screenshot da “VIVE Arts | Behind the Scenes – Albert Oehlen: Basement Drawing, Art Basel in Basel...
Google sospende l’ingegnere che afferma che la sua IA ha un’anima
Google ha sospeso un suo ingegnere - Blake Lemoine - dopo che quest'ultimo ha affermato che il Language Model for Dialogue Applications (LaMDA) dell'azienda avesse una coscienza e un'anima. LaMDA è un potente algoritmo di Google per la comprensione del linguaggio...
Riparare i PC con la realtà aumentata
Dell Technologies ha presentato una nuova applicazione di realtà aumentata (Dell AR Assistant) che guida gli utenti attraverso le procedure di manutenzione e riparazione di oltre 100 PC e server Dell in sette lingue diverse e con istruzioni passo-passo. Tutto ciò che...
Microscopio digitale & Smartglasses per l’industria elettronica
Un settore altamente innovativo come quello dell' industria elettronica, può beneficiare enormemente della sinergia tra il microscopio digitale e gli smartglasses. Nel nostro progetto realizzato per la IMW abbiamo connesso i due device in modo tale che il tecnico...
Covid and Big Tech are driving Augmented Reality into healthcare
Augmented Reality tech is helping hospitals to deliver better patient care while at the same time cutting down on Covid infection danger, as Giacomo Lee reports.Alder Hey Children’s Hospital in Liverpool has added to a long list of “firsts” in its...
Nextech AR Solutions Announces Limited Early Access to HoloX – Telepresence Creator Platform
HoloX advances self-serve augmented reality human hologramsVANCOUVER, British Columbia–(BUSINESS WIRE)–Nextech AR Solutions Corp. (“Nextech” or the “Company”) (OTCQB: NEXCF) (NEO: NTAR) (CSE: NTAR) (FSE: N29), a diversified leading provider of augmented...
LIKE BEAUTY IN FLAMES
LIKE BEAUTY IN FLAMES is a new work by renowned artist Jenny Holzer that presents her signature text-based art through the medium of augmented reality (AR). This unique artwork, made exclusively for the Guggenheim Museum Bilbao and accessed through a...
Extended Reality In Healthcare: 3 Reasons The Industry Must Get Ready For AR And VR
Augmented Reality (AR) and Virtual Reality (VR) are transforming many industries, including healthcare. Here we explore the different ways these technologies are used for things like improving wellbeing, visualize medical data, and improve therapeutic...
Una call internazionale per selezionare 50 artisti digitali
Le loro opere in 18 Comuni delle Madonie. Una nuova call internazionale per selezionare 50 artisti digitali che saranno chiamati a produrre opere digitali nei 18 comuni partner (Alimena, Aliminusa, Bompietro, Caltavuturo, Castelbuono, Cerda, Geraci Siculo,...