THE ROUND
Technology around you.
The Round, a brand founded by Mirko Compagno and Marco Pesci, is made up of a group of researchers who are experts in information technology and digital technologies. Thanks to its founders, The Round has started, among the first in Italy, to create products – and then services – in Augmented Reality and Virtual Reality since 2009, following the continuous evolution of techniques, methodologies and tools.
Progressively the conformation of the The Round team has expanded including computer experts in different areas: extended reality, Web Development, Augmented Communication, Project Management, Data Analysis and Data Management, Machine Learning, Artificial Intelligence, Training.
The Round has been collaborating for years with important companies engaged in Advanced Research and in the Development of Engineering and Computer Products and Services for the various business areas: Cultural Heritage, Health, Transportation, Industry, Defense, Telecommunications, Aerospace, Education, Agriculture.
Since 2017 The Round has been co-operating with Intech microwaves as their “eXtended Reality” division. Our team has reached extensive expertise in developing integrated online and offline communication strategies, planning and creating events, and training courses for institutions, firms, and professionals. The projects are developed with the specific objective of ensuring companies a significant return on investments and a real enhancement of their image, while also strengthening their activities through advanced communication and technological solutions.

Our Process

Define

Design

Refine

Build
services

eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design

Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.

Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Branding
Digital
Social

Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
services

eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality

Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design

Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting

Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
Branding
Digital
Social
Ready to Start a Project?
ContactINDUSTRY 4.0
Simple, Fast, Wow.
Business Model & Process
Technology is not enough to transform your organization into a Business 4.0: it is necessary to review the Business Model of the Company, to analyze and direct the Business Processes to become effective in the new ways of working, modify the Communication Processes in order to increase effectiveness along with the attention, loyalty, trust and confidence of Customers, implement orientation and training programs for Personnel. These are the real key factors for the success of innovation.
We analyze, together with you, how to carry out the transition to Industry 4.0 with sustainable costs, safeguarding the previous investments, returning the new investments, increasing the revenues in the shortest possible time. We do this by providing the most suitable technological solutions to achieve these objectives, together with the strategic and operational ones in order to harmonize your business model, organization and processes with the changes taking place.


WE’VE WORKED FOR
COLLABORATIONS





COLLABORATIONS





News on Augmented, Mixed and Virtual Reality
Le competenze dei professionisti del Web sono standard normati: italiani primi in Europa.
Oggi, 28 gennaio 2016, è stata pubblicata la norma multiparte UNI 11621-1/4: 2016 Attività professionali non regolamentate – Profili professionali per l’ICT, che nella sua parte 3 va a normare i Profili professionali relativi...
Storytelling interattivo: Realtà Virtuale VS Realtà Aumentata
Alzi la mano chi ha desiderato, almeno una volta, di essere nei panni di Neo. Sfidare Morpheus a suon di pugni e calci rotanti e dimostrargli di saper padroneggiare le arti marziali orientali. Magari vivere nel futuro distopico ideato dai fratelli Wachowski non...
Come navigare StreetView in realtà virtuale
Volete girare il mondo senza muovervi da casa? Youtopia ha la soluzione pronta per voi. E per giunta è gratis! Si chiama StreetView VR, e usa i dati provenienti da Google StreetView per permettere agli utenti di esplorare i luoghi di tutto il pianeta grazie a...
Augmented Reality and the opportunity for commercial printers
Here, author Sarah Mannone explains the popularity of Augmented Reality (AR) and how a commercial printer can add value to his or her existing print products and services using the technology. Mannone is Vice President of Client Services at Trekk, a multi-channel...
Kinect e Xbox One utilizzati dagli oranghi per la ricerca di Microsoft!
Gli animali sono in grado di giocare ai videogiochi. I tanti video presenti sulla piattaforma di YouTube ne sono la prova. Ovviamente la maggior parte di questi sono filmati nei quali i proprietari degli animali cercano di far interagire in maniera scherzosa i propri...
Realtà aumentata per le videochiamate
Room2Room è un progetto di ricerca della Microsoft, un sistema di telepresenza che utilizza la realtà aumentata per proiettare di fronte ad un interlocutore l’immagine a grandezza reale della persona con cui sta comunicando.Sourced through Scoop.it...
Il Caos Management N°102 Gennaio 2016
Secondo il calendario gregoriano abbiamo iniziato un nuovo anno e questo è anche bisestile. Le credenze popolare sono difficili da combattere e naturalmente cambiano d'accordo alla posizione geografica delle popolazioni e così mentre in Inghilterra...
DAL JOYPAD DELL’ATARI ALLA REALTÀ VIRTUALE: UN VIDEO CI MOSTRA L’EVOLUZIONE DEI CONTROLLER
Ormai siamo abituati ad avere fra le mani controller wireless, precisi, funzionali e ricchi di tasti, se non addirittura sistemi complessi come Kinect e - a breve - i dispositivi per la realtà virtuale. Eppure, quando sono nati i videogiochi, i controller...
Bye bye 3D, al cinema inizia l’era della realtà virtuale
Il nuovissimo televisore 3D potrebbe essere già vecchio. O almeno rischia di diventarlo con l’arrivo sul mercato di Oculus Rift: al Sundance, il festival del cinema indipendente in corso fino al 31 gennaio a Park City (USA), si è infatti avuto un...