THE ROUND
Technology around you.
The Round, a brand founded by Mirko Compagno and Marco Pesci, is made up of a group of researchers who are experts in information technology and digital technologies. Thanks to its founders, The Round has started, among the first in Italy, to create products – and then services – in Augmented Reality and Virtual Reality since 2009, following the continuous evolution of techniques, methodologies and tools.
Progressively the conformation of the The Round team has expanded including computer experts in different areas: extended reality, Web Development, Augmented Communication, Project Management, Data Analysis and Data Management, Machine Learning, Artificial Intelligence, Training.
The Round has been collaborating for years with important companies engaged in Advanced Research and in the Development of Engineering and Computer Products and Services for the various business areas: Cultural Heritage, Health, Transportation, Industry, Defense, Telecommunications, Aerospace, Education, Agriculture.
Since 2017 The Round has been co-operating with Intech microwaves as their “eXtended Reality” division. Our team has reached extensive expertise in developing integrated online and offline communication strategies, planning and creating events, and training courses for institutions, firms, and professionals. The projects are developed with the specific objective of ensuring companies a significant return on investments and a real enhancement of their image, while also strengthening their activities through advanced communication and technological solutions.
Our Process
Define
Design
Refine
Build
services
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Branding
Digital
Social
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
services
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
Branding
Digital
Social
Ready to Start a Project?
ContactINDUSTRY 4.0
Simple, Fast, Wow.
Business Model & Process
Technology is not enough to transform your organization into a Business 4.0: it is necessary to review the Business Model of the Company, to analyze and direct the Business Processes to become effective in the new ways of working, modify the Communication Processes in order to increase effectiveness along with the attention, loyalty, trust and confidence of Customers, implement orientation and training programs for Personnel. These are the real key factors for the success of innovation.
We analyze, together with you, how to carry out the transition to Industry 4.0 with sustainable costs, safeguarding the previous investments, returning the new investments, increasing the revenues in the shortest possible time. We do this by providing the most suitable technological solutions to achieve these objectives, together with the strategic and operational ones in order to harmonize your business model, organization and processes with the changes taking place.
WE’VE WORKED FOR
COLLABORATIONS
COLLABORATIONS
News on Augmented, Mixed and Virtual Reality
Apple Wins a Patent for Next-Gen Indoor Mapping Technology based on Visual Inertial Navigation
The U.S. Patent and Trademark Office officially published a series of 46 newly granted patents for Apple Inc. today. In this particular report we cover intellectual property that Apple had acquired from Flyby Media Inc. Regents of the University of Minnesota that has...
24.000 tecnici di ascensori faranno manutenzione grazie a Hololens
Quello della realtà aumentata è un tema di particolare interesse per Microsoft: l'azienda ha incentrato i propri sforzi a riguardo nel progetto Hololens ma sino ad ora sono mancate implementazioni di business su larga scala che prevedessero l'utilizzo di questa...
Realtà aumentata e tecnologie indossabili: ingredienti base per Industria 4.0 e IoT
Il paradigma è cambiato: non è più necessario cercare le informazioni, sono esse che ci trovano grazie all’IoT e a nuovi dispositivi come gli smartglass Epson Moverio UXCON16, organizzata da SketchIn, società di consulenza strategica, è la conferenza che offre alle...
Parabrezza a “realtà aumentata” brevettato da Honda
Parabrezza a "realtà aumentata" che mostrano al conducente anche ciò che fuori dal suo campo visivo. Basandosi sulla tecnologia dell' Head-Up Display (HUD), Honda ha brevettato un sistema capace di rilevare i pedoni anche al di fuori del campo visivo del conducente,...
Il futuro dell’infermieristica è adesso: 7 modi in cui Microsoft HoloLens trasformerà l’assistenza
Non è più fantascienza, il primo computer olografico è già realtà e non c’è limite alle cose che l’intelligenza artificiale potrà realizzare in un futuro sempre più “prossimo” al presente. Ma per il momento limitiamoci al modo in cui Microsoft HoloLens potrà...
Cervello e realtà aumentata
Il funzionamento del cervello umano ha da sempre interessato gli scienziati di tutto il mondo e sicuramente gli studi sulle sue attività forniscono sbocchi sempre più interessanti. Cosa avviene nella testa di ciascuno di noi quando siamo alle prese con le attività di...
AR GAMES: giochi in realtà aumentata, il caso Pokémon Go
Era inevitabile che accadesse. Il 2016 è l’anno di nascita della realtà aumentata in versione mainstream: non più una tecnologia innovativa di comunicazione riservata solo a campi d’applicazione specifici (beni culturali, manutenzione, automotive, medicina, e così...
Realtà Aumentata e Internet delle cose: un connubio che cambierà il modo di fare business
Il numero di dispositivi connessi a Internet (Internet of Things, IoT) ha recentemente superato il numero totale di esseri umani sul pianeta. Viviamo in un mondo sempre più connesso e teoricamente più intelligente. Dico “teoricamente” dato che gestire la grande...
Apple: realtà aumentata e intelligenza artificiale per progetti futuri
Oggi torniamo a parlare dei progetti futuri dell’azienda di Cupertino, di cui vi avevamo già offerto un’anticipazione, riportandovi le parole dette dal CEO Tim Cook durante un’intervista che lo stesso ha rilasciato al Washington Post: al centro dello sviluppo dei...