THE ROUND
Technology around you.
The Round, a brand founded by Mirko Compagno and Marco Pesci, is made up of a group of researchers who are experts in information technology and digital technologies. Thanks to its founders, The Round has started, among the first in Italy, to create products – and then services – in Augmented Reality and Virtual Reality since 2009, following the continuous evolution of techniques, methodologies and tools.
Progressively the conformation of the The Round team has expanded including computer experts in different areas: extended reality, Web Development, Augmented Communication, Project Management, Data Analysis and Data Management, Machine Learning, Artificial Intelligence, Training.
The Round has been collaborating for years with important companies engaged in Advanced Research and in the Development of Engineering and Computer Products and Services for the various business areas: Cultural Heritage, Health, Transportation, Industry, Defense, Telecommunications, Aerospace, Education, Agriculture.
Since 2017 The Round has been co-operating with Intech microwaves as their “eXtended Reality” division. Our team has reached extensive expertise in developing integrated online and offline communication strategies, planning and creating events, and training courses for institutions, firms, and professionals. The projects are developed with the specific objective of ensuring companies a significant return on investments and a real enhancement of their image, while also strengthening their activities through advanced communication and technological solutions.
Our Process
Define
Design
Refine
Build
services
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Branding
Digital
Social
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
services
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
Branding
Digital
Social
Ready to Start a Project?
ContactINDUSTRY 4.0
Simple, Fast, Wow.
Business Model & Process
Technology is not enough to transform your organization into a Business 4.0: it is necessary to review the Business Model of the Company, to analyze and direct the Business Processes to become effective in the new ways of working, modify the Communication Processes in order to increase effectiveness along with the attention, loyalty, trust and confidence of Customers, implement orientation and training programs for Personnel. These are the real key factors for the success of innovation.
We analyze, together with you, how to carry out the transition to Industry 4.0 with sustainable costs, safeguarding the previous investments, returning the new investments, increasing the revenues in the shortest possible time. We do this by providing the most suitable technological solutions to achieve these objectives, together with the strategic and operational ones in order to harmonize your business model, organization and processes with the changes taking place.
WE’VE WORKED FOR
COLLABORATIONS
COLLABORATIONS
News on Augmented, Mixed and Virtual Reality
Per Oculus serviranno finalmente PC meno potenti
La realtà virtuale di Oculus si è appena fatta meno costosa. La società controllata da Facebook ha infatti annunciato l’introduzione sul suo visore Oculus Rift di una nuova tecnologia chiamata Asynchronous Spacewarp, pensata per rendere più facile alle schede grafiche...
Apple granted patent for head-mounted virtual reality display
The Stack reports that Apple has been granted a patent for a head-mounted virtual reality display which is designed to temporarily integrate a device such as the iPhone to act as the screen and processing power for the headset. They also suggest using an extra clicker...
Shakespeare’s Tempest gets mixed reality makeover
Shakespeare's Tempest has been given a mixed reality makeover by the Royal Shakespeare Company. The makers say it is the first play to feature a virtual character controlled in real-time by an actor. See on Augmented World
User Experience Design Meets the Connected World
How state–of–the–art technology is changing the way businesses function and deliver: The buzz surrounding the Internet of Things (IoT) seems to be getting louder—the ‘next big thing’ is knocking at the door. Increased applications of sensors, machine-to-machine (M2M)...
The Mainstreaming of Augmented Reality: A Brief History
The launch of Pokémon Go this summer was a huge success—both for the gaming industry and for Augmented Reality (AR). After launching in July 2016, the game hit its peak in August of almost 45 million users. Despite the fact that Niantic, the American software...
Apple CEO Tim Cook thinks augmented reality will be as important as ‘eating three meals a day’
Apple CEO Tim Cook continues to talk about augmented reality like it's the next major computing platform after the smartphone. During a talk with Republican Senator Orrin Hatch over the weekend in Utah, Cook gave his most detailed answer yet about how Apple is...
Tim Cook: ‘la realtà aumentata diventerà fondamentale per la società’
L’amministratore delegato di Apple, Tim Cook, nel corso del weekend ha preso parte ad un evento con la comunità tecnologica in Utah, ed ha fornito non poche indicazioni sui progetti futuri della società da lui diretta, in particolare su tutto ciò che riguarda la...
La realtà aumentata cresce nelle imprese: 5,7 miliardi di dollari nel 2021
Per ora le applicazioni di realtà aumentata toccano smartphone tablet, in attesa di una flessione dei costi per i display indossabili. L’interesse per le soluzioni di realtà aumentata cresce ma, almeno nel prossimo futuro, a generare business saranno soprattutto le...
Scuola Digitale e RA nel Piano Nazionale “Industria 4.0”
Come molti sapranno, la realtà aumentata (RA) è un sistema che permette di sovrapporre al mondo reale contenuti digitali. Tutto questo grazie a tecnologie e supporti già esistenti quali smartphone, tablet, smartglasses (occhiali per la RA e non solo), wifi, internet,...