THE ROUND
Technology around you.
The Round, a brand founded by Mirko Compagno and Marco Pesci, is made up of a group of researchers who are experts in information technology and digital technologies. Thanks to its founders, The Round has started, among the first in Italy, to create products – and then services – in Augmented Reality and Virtual Reality since 2009, following the continuous evolution of techniques, methodologies and tools.
Progressively the conformation of the The Round team has expanded including computer experts in different areas: extended reality, Web Development, Augmented Communication, Project Management, Data Analysis and Data Management, Machine Learning, Artificial Intelligence, Training.
The Round has been collaborating for years with important companies engaged in Advanced Research and in the Development of Engineering and Computer Products and Services for the various business areas: Cultural Heritage, Health, Transportation, Industry, Defense, Telecommunications, Aerospace, Education, Agriculture.
Since 2017 The Round has been co-operating with Intech microwaves as their “eXtended Reality” division. Our team has reached extensive expertise in developing integrated online and offline communication strategies, planning and creating events, and training courses for institutions, firms, and professionals. The projects are developed with the specific objective of ensuring companies a significant return on investments and a real enhancement of their image, while also strengthening their activities through advanced communication and technological solutions.
Our Process
Define
Design
Refine
Build
services
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Branding
Digital
Social
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
services
eXtended Reality
XR encompasses all immersive technologies which expand our real world and combine it with virtual elements. It is a mode of interaction which includes augmented reality, virtual reality and mixed reality.
Augmented Reality
Virtual Reality
Mixed reality
Human-Computer Interaction
A discipline dealing with the design, evaluation and implementation of interactive computing systems for human use and with the study of the major phenomena surrounding them.
UX / UI DESIGN
Multimodal and Natural Interaction
Natural User Interface design
Elearning 4.0
We have been producing e-learning contents for large companies, SMEs and training institutions for 20 years. By the term e-learning 4.0 we mean a new generation of such contents in which some of the enabling technologies of Industry 4.0 such as augmented reality and 3D printing are implemented.
Course Creation
CUSTOM LEARNING MANAGEMENT SYSTEM
Strategy Consulting
Marketing 4.0
Thanks to Marketing 4.0, companies can relate to customers by creating a more emotional connection and by exploiting a multi-channel communication. Corporate blogs, social networks, online sharing platforms emphasize that increasingly direct relationship between offer and request.
Branding
Digital
Social
Ready to Start a Project?
ContactINDUSTRY 4.0
Simple, Fast, Wow.
Business Model & Process
Technology is not enough to transform your organization into a Business 4.0: it is necessary to review the Business Model of the Company, to analyze and direct the Business Processes to become effective in the new ways of working, modify the Communication Processes in order to increase effectiveness along with the attention, loyalty, trust and confidence of Customers, implement orientation and training programs for Personnel. These are the real key factors for the success of innovation.
We analyze, together with you, how to carry out the transition to Industry 4.0 with sustainable costs, safeguarding the previous investments, returning the new investments, increasing the revenues in the shortest possible time. We do this by providing the most suitable technological solutions to achieve these objectives, together with the strategic and operational ones in order to harmonize your business model, organization and processes with the changes taking place.
WE’VE WORKED FOR
COLLABORATIONS
COLLABORATIONS
News on Augmented, Mixed and Virtual Reality
Magic Leap’s Disruption of the VR and Computing Industry is “Not That Far Away”
At eMerge 2017, Magic Leap founder Rony Abovitz gave a number of updates concerning his company’s first product, which is currently in production. He revealed in his speech that the technology is “up and running and live” — it is hands free, does not require looking...
Super Mario Bros ricreato con HoloLens come gioco di realtà aumentata e mostrato in un video
Un video evidenzia il potenziale delle soluzioni di realtà aumentata come Microsoft HoloLens anche in ambito videoludico attraverso il più classico dei videogiochi. Abhishek Singh è un programmatore che ha già fatto vari esperimenti con la realtà aumentata come potete...
L’alba dei robot sorgerà tra 45 anni
Isaia amava minacciare gli uomini con la promessa dell’ira di Dio; ma tra le sue profezie si incunea un momento di poesia, e di speranza, quando risuona la domanda «Sentinella, a che punto è la notte?». Nel disorientamento dei nostri giorni, tra l’euforia per il...
Anche grazie ad Apple, stimati 100 milioni di visori AR e VR entro il 2021
Quando Apple mette il suo zampino in una nuova tecnologia schizzano le vendite stimate di un determinato prodotto: è quello che succederà anche con i visori AR e VR. Secondo IDC, complice l’annunciato interesse di Apple, le vendite di questi visori è stimata in 100...
Amazon considers opening augmented reality furniture stores
Amazon's retail plans could extend well beyond books and groceries. New York Times sources hear that the internet giant is "exploring" the possibility of appliance and furniture stores with a technological angle. You'd use augmented or virtual reality to see how items...
Israele: 1000 ingegneri sviluppano realtà aumentata per il nuovo iPhone
Israele: 1000 ingegneri sviluppano realtà aumentata per il nuovo iPhone. Apple Israel, secondo indiscrezioni, sta lavorando allo sviluppo di una nuova tecnologia della realtà aumentata per il prossimo iPhone. Secondo alcune fonti del settore, la società avrebbe a...
Visori e mixed reality, Jagher (Microsoft): «Il corpo umano non si studierà più sui libri ma su ologrammi»
Visori, ologrammi, big data e machine learning, questi secondo Microsoft, i pilastri del futuro della sanità. Tecnologia al servizio della medicina per rendere più efficaci le cure ma anche più produttiva l’attività degli operatori sanitari. A raccontare quanto la...
Adobe e HoloLens mostrano lo shopping del futuro
Adobe e Microsoft stanno collaborando insieme per realizzare lo shopping del futuro, basato ovviamente sull’utilizzo di HoloLens e della Mixed Reality. Quest’ultima piattaforma infatti sta riscuotendo sempre più successo tra le aziende grazie alla sua versatilità in...
La Mixed Reality di Microsoft HoloLens all’opera anche in torre di controllo
Nel corso di questi mesi abbiamo visto davvero tanti impieghi professionali della Mixed Reality di Microsoft HoloLens, specialmente nella progettazione di auto, edifici e sale operatorie. Oggi scopriamo il suo enorme potenziale anche nel controllo del traffico aereo,...