controllata dalla ASERET PARTECIPAZIONI S.r.l., holding di partecipazioni industriali. Horeca Media S.r.l. è una content company specializzata nella comunicazione food&beverage rivolta al canale trade attraverso il magazine cartaceo e molte altre piattaforme: digitali, editoriali, social, iniziative. Grazie al suo recente accordo con Horeca Edizioni S.r.l., ha licenziato il marchio Ho.Re.Ca. Magazine dando vita ad Excellence horeca.

L’attuale gestione consentirà al nuovo brand di diversificare la propria attività, aprendosi alle opportunità di crescita e adeguando la propria struttura, i modelli organizzativi e gli obiettivi alle rapide evoluzioni che interessano il mercato dell’editoria.
Rinnovamento, network e multimedialità sono le parole chiave di Horeca Media, una realtà che vuole integrare diverse attività, prodotti e servizi. La rivista avrà una cadenza trimestrale e sarà arricchita da due numeri speciali; i contenuti spazieranno dalle interviste ai più noti e talentuosi chef italiani e stranieri, ai professionisti che hanno scelto di investire nell’horeca, ai rappresentanti delle istituzioni passando per approfondimenti a cura di giornalisti specializzati in enogastronomia, itinerari di viaggio, interessanti strutture o prodotti del settore, novità e degustazioni.
Il sito www.excellencemagazine.it punta a divenire un portale di riferimento importante per il mondo horeca, grazie alla versione sfogliabile della rivista, agli articoli e ai contributi della redazione e degli esperti, ai numerosi contenuti extra come la video e foto gallery, le news in tempo reale e immagini in alta qualità. Il web e il rapporto diretto con i lettori e gli utenti attraverso i principali social network garantiscono immediatezza, coinvolgimento ed interazione, oltre ad un approccio sempre più moderno verso il settore horeca.
Infine, happening culinari e iniziative interessanti e proficue per le aziende, rappresentano punti di distinzione per Excellence horeca: primo tra tutti il format We Love Tasting, in partenza il prossimo Ottobre. Incontri aperti al pubblico e agli addetti ai lavori, ideati in collaborazione con l’Italian Chef Academy, importante scuola di cucina professionale situata in una splendida villa panoramica di Roma.
"Il nostro obiettivo – dichiara Pietro Ciccotti, editore di Horeca Media – è quello di far diventare Excellence horeca un affermato punto di incontro tra i vari attori nel mondo horeca, focalizzandoci in particolare sui prodotti dell’eccellenza enogastronomica italiana e puntando, nel futuro prossimo, anche al mercato estero dove intendiamo creare relazioni di affari per i nostri clienti. Siamo determinati a diversificare e arricchire l’offerta, cogliendo le migliori opportunità che mano a mano si presenteranno sulla nostra strada".

When passengers “blipp” the familiar maroon cover, they will see a 3D plane take off. They can then either navigate to an interactive, holiday-inspired game to ward off boredom or practise the language used in their intended destination before catching their flight. The "blipp" includes common phrases used in Spanish, French, Italian and Croatian – although the tool was launched at the tail-end of the summer season, after most families had travelled for their summer holiday.

Jess Butcher of Blippar said: “We wanted to create something fun, informative and engaging that any person travelling abroad could use.

“Kids often get bored at the airport and we wanted parents to be able to concentrate on enjoying their holidays and having fun with their kids instead of being stressed out.”

Nate Mitchell, vice president of product at Oculus VR, knows that UI is going to be a major factor for developers, and users, to get used to when using its upcoming headset. But he believes that VR is the starting ramp toward Minority Report-style technologies and interfaces of the future.

“I don’t think we’ll see UI disappear, but it will become far more integrated into a gameworld,” Mitchell told Develop.

“What we’re already seeing is that a lot of developers are pursuing that type of experience, because it is more immersive, and more effective in not seeing the player be taken out of a game experience to use interfaces.

“Rather than have those ammo-counts floating in space, and being reminded you’re in a game, with VR UI a player can keep moving through the world, just glancing down in-game to see their remaining ammunition.”

German design group Morphoria has created Deaf, a concept magazine that focuses on the culture of the German sign language community.

While the magazine is impressive-looking in its own right, Morphoria is also equipping it with its own augmented reality app, which readers can use to learn more about what’s on the magazine’s pages.

As the team points out, this works both ways: Not only can the deaf learn new words in sign, but the magazine can also help teach those who don’t understand sign at all how to speak it. As far as applications to augmented reality go, this one particularly good because it takes something static (a magazine page) and creates a better learning experiencing by animating it.

As you might expect, this is something that we’re likely to see more of as time goes on, particularly from companies like Daqri, which is using the education applications of augmented reality to show where it wants to take the technology.

That’s a shame, because sailboat racing is as thrilling, dynamic, and suspenseful as any sport around—if you’re down there on the water with the boats, that is. And starting with the 2013 America’s Cup, to be held this month in San Francisco, you will be there, virtually speaking. You’ll be able to monitor the events live on TV and on your mobile devices. You’ll see the spray flying off the bow of a big racing catamaran as its crew scrambles to make high-speed maneuvers in a stiff wind. You’ll see the world’s top sailors grappling to control powerful vessels driven by sail-like vertical wings, 12 stories high. You’ll also see perspectives and information never before available to spectators: the tracks of the boats through the water, course boundaries, penalties issued, wind direction, speed, and other things that significantly affect the outcome of the race. Automatic tracking systems on each yacht will constantly feed position data to high-performance PCs on shore. Custom-built augmented-reality software will turn the position data into informative onscreen graphics in real time. The graphics will look as if they’re painted on the water—essentially, a streaming “chalk talk” of race progress. Audio and video streams from the boats, virtual course marks “drawn” in real time on the televised water, and computer-controlled cameras on helicopters will all contribute to the viewing experience for those in front of televisions at home or standing near giant screens onshore.

Speaking on Wednesday at the Telefonica Campus Party event in London, attended by V3, Cerf argued that it represented the next stage in computing and held huge potential for improving people’s lives.

“Google Glass is a very important new development. I know there’s been a lot of debate and discussion about Glass and privacy issues and the like but I want to give you a sense of why it is so important,” he said.

“It’s an opportunity to experiment with what happens when you allow a computer to become part of your sensory environment. It sees and hears what you see and hear and it can apply its power and the power of the internet to make use of information in context.”

He gave the theoretical example of a blind man trying to communicate with a deaf man, in a foreign language. He said Glass could recognise foreign voices and translate it to the wearer’s language, while also being able to interpret sign language and relay this message in text too. He acknowleged, though, that sign language interpretation was a little way off yet for the device.

“This is a very powerful opportunity to see what happens when computer power is made available within the context within which you operate.”

His comments on the privacy discussions that have surfaced around Google Glass relate to questions posed by numerous government regulators about how exactly the tool will work with regard the collection of data and facial recognition profiling.